Leadership Guide
This Guide is meant to serve as an informational and organizational tool that will support the national promotional campaign. Specifically, it is designed to serve as a resource for the scores of community based RAM coalitions that are already assembling across the country.
The Guide includes information about the series, the national outreach campaign and the PBS Station Incentive Grants Program as well as background information on two specific issues that will be addressed in the series – patient/family-centered care and chronic care. It also features many of the excellent promotional tools and Web resources that are available through our National Partners.
The Guide is avialable for downloading, in several ways, in Adobe Acrobat (PDF) format. You can download each Section separately or view the interactive web verison by selcting from the links listed below.
Section 1 - Letter from Crosskeys Media
Section 2 - Overview
Section 3 - How to Use the Leadership
Guide
Webpage PDF
Section 4 - Remaking American Medicine -
The Series
Section 5 - National Outreach Campaign
Webpage PDF
Section 6 - Connecting with Quality
Improvement
Organizations (QIOs)
Webpage PDF
Section 7 - Working Effectively with PBS
Stations
Webpage PDF
Section 8 - Champions of Change
Webpage PDF
Section 9 - Seeking Quality Health Care
Webpage PDF
Section 10 - Coalition Building
Webpage PDF
Section 11 - Organizing - Community by
Community
Webpage PDF
Section 12 - Community Outreach
Webpage PDF
Section 13 - Coalition Outreach Tools and
Resources
Webpage PDF
Section 14 - Taking Action - Community
and Statewide Events
Webpage PDF
Section 15 - Working with the Media
Webpage PDF
Section 16 - Campaign-related Issues
16.1 - Patient/ Family-
centered Care
Webpage PDF
16.2 - Chronic Care
Webpage PDF
Section 17 - Evaluation
Webpage PDF
Section 18 - Summary/Campaign Contacts
Webpage PDF
Appendices
A. National Partners - National Awareness Advisory Committee
Web Page PDF
B. Quality Improvement Organizations
Web Page PDF
C. Public Broadcasting
Web Page PDF
D. RAM Style Sheet
Web Page PDF
E. Resources
Web Page PDF
Download the Entire Leadership Guide
(PDF)