PRESS KIT - Introduction
It is with pleasure that we provide you the initial Remaking American Medicine press kit, designed to assist National Partners, QIOs, PBS station and local RAM coalitions in promoting the series and the national outreach campaign. This media kit includes descriptions for all four programs, stories about several Champions of Change who are featured in the series, quality related statistics, a Q&A with Executive Producer Frank Christopher, a bio of host John Hockenberry, and updates on several RAM coalitions that might be of interest to your trade press. In addition, this kit includes campaign “meta messages” and other messages designed for specific target audiences.
Section 1 - Series and Programs
Program Descriptions:
1 - "Silent Killer"
3 - "The Stealth
4 - "Hand in Hand"
Section 1 - Main Page
Section 2 - Champions of Change
Stories of people featured in the Series.
Dr. Don Berwick
Julie Moretz
Sorrel King
Dr. Richard Shannon
Dr. Anne PetersSection 2 - Main Page
Over the coming weeks leading up to the broadcast, the media kit will be expanded with materials such as Op/eds and bylined articles authored by several national spokespersons.
We encourage you to use these materials to help spread the word to your members, colleagues and constituents across the country. These publicity materials can be easily customized for use with the media, in newsletters and magazines, on Web sites and in formal presentations. You can add your organization's logo to the Word versions in order to co-brand with the national series and campaign.
These materials are available for downloading, in several ways, in Adobe Acrobat PDF (.pdf)
and Word (.doc)
formats. You can download each piece separately, the entire kit or view the HTML verison by selcting from the links.
Section 3 - Campaign Materials
National Partner List
Meta Messages
Host - John Hockenberry
Q and A with Frank Christopher
Crosskeys Media Bio
Quality of Care Statistics
Coalition InformationSection 3 - Main Page
Artwork - Remaking American Medicine Logos
Web version GIF (.gif) - 9K
Low-resolution JPEG (.jpg) - 111KHigh-resolution JPEG (.jpg) - 750K
Black and White:-Low-resolution JPEG (.jpg)-111K
- Low-resolution GIF (.gif) -10K
Artwork - Main Page
Series Photos
1 - "Silent Killer"
3 - "The Stealth
4 - "Hand in Hand"
Photos - Main Page
Press Contacts:
Gail Rubin:
(505) 265-7215,
Barbara Lohman:
(951) 340-0010, blohman1@aol.com
