PRESS ROOM - Remaking American Medicine Press Kit - Introduction
The press kit was designed to assist National Partners, QIOs, PBS station and local RAM coalitions in promoting the series and the national outreach campaign. This kit includes descriptions for all four programs, stories about Champions of Change featured in the series, quality related statistics, Q&A's with the Exec. Producer and series host, photos and more. These publicity materials can be easily customized for use with the media, in newsletters and magazines, on Web sites and in formal presentations.
Remaking American Medicine™…Health Care for the 21st Century explores the quality crisis and the innovative solutions being undertaken by providers, patients and their families to transform the care provided by the institutions we all depend on. The four one-hour programs were broadcast on PBS on October 5, 12, 19 and 26 at 10 p.m. (check local listings). |
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NEW! - Watch preview clips of each of the four programs. Quicktime: Program 1 Program 2 Program 3 Program 4 Windows Media Version: Program 1 Program 2 Program 3 Program 4 |
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Section 1 - Series and Programs• Overall Series Press Release Press Releases: 1 - "Silent Killer" 4 - "Hand in Hand" Section 1 - Main Page |
Section 2 - Champions of ChangeStories of people featured in the Series. Section 2 - Main Page |
Section 3 - Campaign MaterialsBylined Articles: NEW • Dr. Carolyn Clancy - AHRQ Other Materials: Series Host - John Hockenberry Bio Hockenberry Q and A NEW Section 3 - Main Page |
Section 4 - Series PhotosPhotos from each of the four episodesNew Photos Added 1 - "Silent Killer" 2 - "First Do No Harm" NEW 4 - "Hand in Hand" NEW John Hockenberry Photos Section 4 - Main Page |
Section 5 - ArtworkRemaking American Medicine LogosColor: • Web version GIF (.gif) - 9K • High-resolution JPEG (.jpg) - 750K
• Low-resolution JPEG (.jpg)-111K • Low-resolution GIF (.gif) -10K Amgen Logo and Clip (for broadcast use)Large Version 16 X 9 (.jpg) - 3.8 MB Smaller Version 4 X 3 (.jpg) - 420 K Quicktime Clip - Download it here Section 5 - Main Page |
Press Contacts:Frank Christopher: Ph: (805) 966-3700 E-mail: fc@crosskeysmedia.com Matthew Eisen: Ph: (619) 283-0480 E-mail: me@crosskeysmedia.com Web site:Contact webmaster@ramcampaign.org if you you have any questions, or need assistance with the materials in this kit. |
NEW! - RAM Web site Banners:Several versions of RAM banners you can use on your web sites. View them here - Web Banners Page |
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These materials are available for downloading, in several ways, in Adobe Acrobat PDF
(.pdf) |
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Other MaterialsStyle Guide
Promotional Flyer - NEW!
News Releases
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and Word (.doc) 
formats. You can download each piece separately, the
entire kit or view the HTML verison by selcting from the links. 
