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Remaking American Medicine: Health Care for the 21st Century, Underwritters
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The Remaking American Medicine broadcast series and companion national outreach campaign would not have been possible without the support of several generous underwriters. Their generosity will have a sustaining impact on the issue of quality improvement long after the series broadcast has aired.

The Robert Wood Johnson Foundation

The Foundation provided major underwriting for Remaking American Medicine and the supporting National Partnership Program, a fundamental element of the outreach campaign. The Foundation's initial engagement of Crosskeys Media to produce Pursuing Perfection in Health Care, an educational video series intended for the health acre community and based on the Foundation's Pursing Perfection initiative, led directly to the development of the series and the national outreach campaign.

Established in 1972, The Robert Wood Johnson Foundation, based in Princeton, N.J. is the largest philanthropy devoted exclusively to health and health care in the United States. They concentrate their grant making to programs and projects that address the following:

To learn more, visit

Amgen Foundation

The Amgen Foundation was the lead sponsor for Remaking American Medicine. Their generosity helped fund the series and also funded the PBS Incentive Grants Program that provided resources for stations to more fully participate in local coalition activities. In addition, the National Symposium on Quality Health Care Improvement, which served as the series premiere and launch event immediately before the broadcast was made possible through Amgen.

The Amgen Foundation seeks to advance science education; improve patient access to quality care; and strengthen the communities where Amgen staff members live and work. Since 1991, the Foundation has made $70 million in grants to local, regional and national non-profit organizations that impact society in inspiring and innovative ways. It has also supported disaster relief efforts both domestically and internationally. 

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The Nathan Cummings Foundation

The Nathan Cummings Foundation funded the Remaking American Medicine national media/broadcast promotional campaign. The media campaign generated viewer interest in the broadcast while stimulating more coverage of innovations in quality improvement by health care reporters..

The Nathan Cummings Foundation is rooted in the Jewish tradition and committed to democratic values and social justice, including fairness, diversity, and community. Established in 1985, they seek to build a socially and economically just society that values and protects the ecological balance for future generations; promotes humane health care; and fosters arts and culture that enriches communities. Several basic themes run through all of its programs and inform the Foundation's approach to grant making.
These include:

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The Josiah Macy, Jr. Foundation

The Foundation gave a grant to Remaking American Medicine that furthers the Foundation's focus on improving the education of health professionals, particularly physicians. The Foundation's grant was used to assist with production of Program Four - “Hand in Hand” -- which tells the story of patients and families who have formed a unique bond in a teaching hospital in Augusta, Georgia, to transform the institution into a nationally recognized facility, where partnership is a guiding vision to the care it delivers.

Since its inception in 1930, the Josiah Macy, Jr. Foundation has been dedicated to improving the way in which health professionals are educated and trained, in order to better serve and improve the health of the public. The Foundation supports programs designed to improve the education of health professionals in the interest of the health of the public, and to enhance the representation of minorities in the health profession. Among their areas of particular emphasis in grant making are:

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Agency for Healthcare Research and Quality (AHRQ)

This federal agency provided funding to the outreach campaign to further the engagement of state-based patient organizations, health care purchasers and traditionally underserved groups such as minority and rural populations in grass roots activities around the broadcast series. Much of this work was undertaken through local/regional coalitions organized by Quality Improvement Organizations (QIOs).

Initially created in 1989 as the Agency for Health Care Policy and Research, AHRQ is an agency within the Department of Health and Human Services. Its mission is to support research designed to improve the quality, safety, efficiency, and effectiveness of health care for all Americans. The research sponsored, conducted, and disseminated by AHRQ provides information that helps people make better decisions about health care.

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Centers for Medicare & Medicaid Services (CMS)

CMS, a federal agency within the Department of Health and Human Services, supportied Remaking American Medicine and the national outreach campaign in two distinct ways. CMS authorized the involvement of all Quality Improvement Organizations (QIOs) in the project and the supporting outreach campaign because of the unique opportunities the broadcast presents to promote quality improvement, which is central to the QIO mission.

Subsequent to the authorization, CMS awarded contracts to ten QIOs to create state level projects that help them take advantage of their campaign participation. In addition, CMS contracted with Crosskeys Media to provide hands-on support including helping QIOs more effectively tie in their quality work with the series and campaign. To help facilitate QIO engagement with other like-minded institutions working on the campaign, CMS provided core funding for the development of this Web site. CMS's support provided the underpinnings to the development of local/regional coalitions around the country.

CMS's Mission is to assure health care security for its beneficiaries. The agency opens its programs to full partnership with the entire health community to improve quality and efficiency in an evolving health care system. Their goals include:

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Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield of Massachusetts provided funds to support the outreach campaign and the RAM two consumer sites and

At Blue Cross Blue Shield, we are committed to improving the health and wellness of our 2.9 million members. We are committed to assisting physicians and hospitals in their mission to continuously improve the extraordinary quality of care that makes our state's healthcare world-renowned.